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We Make Invisible, Visible.

Our Gold Purity Analyzers Detects even the Smallest Invisible trace of impurity that can affect your business.

Jewellery & Banking

Find Gold Purity solutions considering all dynamic business from banks, jewelry, old gold purchase stores and jewels loans firms.

Hallmarking & Testing Labs

Solutions for Growing compliance of BIS Standards is guaranteed through our strong IT team and Assay labs get expertise of stability & accuracy.

Laser Marking, Soldering & Cutting

Lasers is becoming tech of future and by creating new solutions to help you transform your business to whole new level.

Made for You.

At Maxsell, we’re not just about machines; we’re about trust, confidence, and the gold standard of quality. Our name, Maxsell, is a fusion of “Maximum Selling,” because our core mission is to produce, distribute, develop, and service high-end machinery while maximising value across the spectrum.

Confidence in Gold, Alleviating Impurity.

Our Mission is clear: to alleviate the doubts that often cloud the gold & precious metal industry. Whether you’re buying, selling, processing, or simply holding gold, Maxsell stands as your technology partner, ensuring the utmost purity and authenticity.

Our Achievements that keeps growing

Growth is fuelled by trust of our Customers and persistence of our team.
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Happy Customers & counting
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Years of experience
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Quality Check Points
40 %+
Customer Satisfaction Score

Trusted by 4000+ customers all over the world are growing their business with Maxsell

How XRF Works ?

X-ray Beam
Harness the power of X-ray radiation to stimulate the gold sample, causing its atoms to emit characteristic X-ray fluorescence.
Detecting X-rays
Special detectors capture the X-rays emitted when the sample is exposed, to unveil the unique elemental composition of the gold.
Spectrum Analysis
Analyzes the collected X-rays by their distinct energy levels, forming a spectrum, which is like a unique fingerprint for each element.
Accurate Results
A computer processes this X-ray spectrum to identify which elements are present and quantifies their amounts & Calculates final accurate result.

Our customers
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