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We Make Invisible, Visible.
Our Gold Purity Analyzers Detects even the Smallest Invisible trace of impurity that can affect your business.
Jewellery & Banking
Find Gold Purity solutions considering all dynamic business from banks, jewelry, old gold purchase stores and jewels loans firms.
Hallmarking & Testing Labs
Solutions for Growing compliance of BIS Standards is guaranteed through our strong IT team and Assay labs get expertise of stability & accuracy.
Laser Marking, Soldering & Cutting
Lasers is becoming tech of future and by creating new solutions to help you transform your business to whole new level.
Made for You.
At Maxsell, we’re not just about machines; we’re about trust, confidence, and the gold standard of quality. Our name, Maxsell, is a fusion of “Maximum Selling,” because our core mission is to produce, distribute, develop, and service high-end machinery while maximising value across the spectrum.
Confidence in Gold, Alleviating Impurity.
Our Mission is clear: to alleviate the doubts that often cloud the gold & precious metal industry. Whether you’re buying, selling, processing, or simply holding gold, Maxsell stands as your technology partner, ensuring the utmost purity and authenticity.
Our Achievements that keeps growing
Growth is fuelled by trust of our Customers and persistence of our team.
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Happy Customers & counting
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Years of experience
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Quality Check Points
40
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Customer Satisfaction Score
Trusted by 4000+ customers all over the world are growing their business with Maxsell
How XRF Works ?
1
X-ray Beam
Harness the power of X-ray radiation to stimulate the gold sample, causing its atoms to emit characteristic X-ray fluorescence.
2
Detecting X-rays
Special detectors capture the X-rays emitted when the sample is exposed, to unveil the unique elemental composition of the gold.
3
Spectrum Analysis
Analyzes the collected X-rays by their distinct energy levels, forming a spectrum, which is like a unique fingerprint for each element.
4
Accurate Results
A computer processes this X-ray spectrum to identify which elements are present and quantifies their amounts & Calculates final accurate result.
Our customers
speak for us
What prompted you to buy Maxsell Gold Testing Machine?
We did a thorough research of gold testers existing in the market and found Maxsell XRF machines to be compact and easy to use. As we have stores across India, we can only recruit operators who haven’t used XRF machines so far, hence we preferred MXGT Karat Pro which was easy to operate without any training or experience and Karat pro was also one of the most accurate XRF, I have ever come across.Mr.Vishwanathan, MD
Vishwa & Devji
How has the accuracy been with the Maxsell gold testing machines?
Our reputation is high among our customers and we always want to assure they buy authentic ornaments. Maxsell MXGT Aurum is highly accurate and moreover, easy to operate – just what we were looking for. It can detect some dangerous elements too, including Iridium, Ruthenium etc., in the ornament. Aurum tremendously helps us keep up our Quality delivery promise.Mr.Sri Nitin Khandelwal
Khandelwal Jewellers
Brief about Maxsell’s maintenance and support
We’ve been using Maxsell’s gold tester for 6 years and have got several benefits out of it. I’d say the top three benefits are – It helps build transparency with our clients; Our team finds it extremely helpful during old gold exchange; Its compact & kiosk-y look makes it unique and appealing to our customers and looks great in our showrooms across AP & Telengana! I would highly recommend Maxsell for those who’re looking for value & quality.Mr.Sri Varaprasad, CMR Group
Leading Retail Stores AP & Telengana
