Maxsell’s mission is simple yet profound. We’re here to empower end consumers with the confidence they deserve when dealing with gold. We understand that in a world filled with impurities and adulterations, trust is a rare commodity. That’s where we come in.
Maxsell is dedicated to ensuring that every piece of gold jewelry, every transaction, and every hand that touches this precious metal is backed by confidence. We do this by developing cutting-edge gold testing machine and laser equipment that are rigorously tested for real-world success.
Our goal is clear: to alleviate the doubts that often cloud the gold industry. Whether you’re buying, selling, processing, or simply holding gold, Maxsell stands as your technology partner, ensuring the utmost purity and authenticity.
How can you deal confidently with the yellow metal? How can we make technology – affordable & usable? How can we help you choosing right product for your business?
All your questions, are part of our Vision to help you choose the right product at right price and make your business achieve success and make tech work for you.
By constantly evolving products, studying our customer feedback and understanding the gaps of needs and haves, We meet your expectations by making technology – affordable & usable.
At Maxsell, precision begins with the technology behind every test.
Our advanced robotic calibration and automated testing systems are engineered to deliver consistent performance, reduce manual dependency and maintain accuracy across every measurement.
By combining smart automation, precision engineering and advanced XRF technology, we continuously improve the way gold is tested — making the process faster, more reliable and more effortless for businesses.
Precision in every movement. Accuracy in every test.
Delighted to share the Award for “Innovator of the Year – 2025” for Aurum6 Gold testing machine @ 4th Edition JMAIIE Show 2025 – Mumbai.
Presented by Kevin James – Goodwin Refractory, Farhad – JMA Chairman, Naresh Balaji JMA Vice Chairman, Kranti – KNC.
The credit for the award is to our Product design team, R&D Engineers, Software development, Marketing and sales team who have crafted Aurum6 as a team. Our heartfelt wishes to all the customers who have believed in Maxsell and helped us showcase One of the “Best Gold Testing Machine for Jewellery industry.”
With 500+ OEM Parts in stock, the waiting time for support is drastically reduced, thus we ensure the fastest after service support to all our customers.
We offer life time free online support to our clients, through a dedicated In-house team and advanced remote support tools.
All our products are subjected to tough quality checks with 22-47 check points including robust packaging to ensure quality delivery to our customers.
Only OEM spare parts are used for replacements, at prices lower at least by 30% than any other competitors.
Most Frills-Free Warranty Program that provide Customers absolute Peace of Mind.
At Maxsell, we are committed to human safety and all our products are assessed and certified for AERB, CE, RoHS, ISO, FCC, etc.
See Our Products in Action ⚡