An Award That Redefines Gold Testing Standards
We are thrilled to announce that Maxsell Aurum6 has been awarded ‘Innovator of the Year’ at JMAIIE 2025, India’s biggest jewellery machinery expo!
This isn’t just an award—it’s a statement. A statement that Aurum6 is India’s most trusted, compact, and advanced XRF gold testing machine.
If you’re searching for a fast, space-saving, and highly accurate gold purity testing solution—Aurum6 is the machine that jewellers and financial institutions trust the most.
Why JMAIIE 2025 Matters & Why This Award Is a Big Deal
JMAIIE (Jewellery Machinery & Allied Industries International Expo) is India’s only exclusive exhibition for jewellery machinery and technology.
- In its 4th edition, the expo hosted thousands of jewellery professionals, manufacturers, and various precious metal and gold jewellery related industries.
- The ‘Innovator of the Year’ award is given only to the most revolutionary technology that changes the industry.
- What testing seems to be highly Pro-Rated task, has been simplified due to approachable design of Aurum6.
This is why Maxsell Aurum6 is now the most awarded XRF gold testing machine in India.
What Makes Aurum6 the Best Gold Testing Machine?
✅ The Only All-in-One Gold Testing Machine – No PC Needed!
Unlike traditional bulky desktop XRF machines, Aurum6 doesn’t require an external PC.
It’s a self-sufficient, space-saving system that includes:
- A powerful built-in processor
- A 9.7-inch 4K HDMI touch screen
- An absolute No-Non-Sense Gold testing machine.
This means zero extra cables, zero setup hassle, and maximum convenience.
✅ High Accuracy & Non-Destructive Testing in Just 20 Seconds
- Uses advanced XRF technology to test gold, silver, platinum, and over 30 metals
- Provides highly precise results in just 20 seconds
- Non-destructive – No cutting, no acid, no damage to jewellery
✅ Made for Indian Jewellery Businesses – Compact Yet Powerful
Jewellers and gold loan companies in India struggle with space constraints. That’s why we built Aurum6 to be compact yet powerful.
- Ultra-small footprint saves up to 40% more space than traditional desktop XRF machines
- Designed specifically for Indian conditions & business needs
- Ideal for jewellery showrooms, hallmarking centers, and financial institutions
✅ Superior Accuracy – Eliminates Human Error
Maxsell Aurum6 comes with intelligent software equipped with AMETEK USA Detector that automatically:
- Analyzes gold purity with zero manual intervention
- Eliminates human errors for fraud-proof testing
- Ensures consistent accuracy every single time
✅ Trust & Compliance for Gold Loan Businesses
With rising cases of gold loan fraud and counterfeit jewellery, Aurum6 helps:
- Gold loan providers detect fake gold instantly
- Exclusive Jewel Loan estimation reporting with ERP Integration
- Customers trust your gold testing results without doubts
Industry Experts Endorse Aurum6 – Here’s What Leaders Say
At JMAIIE 2025, Mr. Chetan Mehta, Director of Laxmi Diamonds & National Vice President of IBJA and President of Jewellery Association of Bangalore, spoke about how Aurum6 is transforming gold purity testing:
“Gold purity testing is an important equipment for jewellery business, Today we can see lots of impurities and lot of metals which other instruments cant find out, but Aurum6 Does the job. It’s very compact and catches dangerous metals like Iridium, Ruthenium, etc. And frankly, Maxsell is very close to my heart, because I am using it for so many years. Their services is the best in industry and I vouch for it!
This award is well-deserved and reflects the impact of Maxsell’s innovation in the industry.”
When industry leaders recognize a product, you know it’s the best in the market.
What This Award Means for You – The Customers
If you’re a jeweller, gold loan company, or hallmarking center, this award is proof that:
✔ You’re investing in the most advanced gold testing technology available today
✔ Your business benefits from fraud-proof, highly accurate gold purity verification
✔ You gain a competitive edge by using an award-winning machine trusted by industry leaders
Looking Ahead: The Future of Gold Testing with Maxsell
Winning ‘Innovator of the Year’ is just the beginning. Here’s what’s next for Maxsell & Aurum6:
- Expanding nationwide availability so more jewellers & gold loan businesses can experience Aurum6’s precision & convenience
- Exclusive campaigns & special offers for early adopters
- Dealer partnerships & industry webinars to educate and spread awareness
Get the Award-Winning Aurum6 for Your Business Today!
Don’t settle for outdated gold testing methods. Upgrade to the most awarded XRF gold tester in India!
📞 Call: +919123547757
📩 Email: usha.j@maxsell.co.in
🌐 Visit: www.maxsell.co
Watch the video of Aurum6 – https://shorturl.at/PdZzq
Final Thoughts – Why This Award Matters to Us
At Maxsell, innovation isn’t just about technology—it’s about listening to our customers.
We built Aurum6 by understanding the real challenges jewellers & gold testing users face.
This award is a reflection of our commitment to quality, trust, and making gold testing faster, smarter, and more accessible than ever before.
👉 Join the gold testing revolution with Maxsell Aurum6 – where precision meets innovation!
