“Customers Don’t Know About Toxic Metals—Yet. Here’s How Smart Jewelers Are Using This Secret to Grow Sales.”
The Problem (Made Simple)
“Why Some Customers Never Come Back”
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1 in 5 people get rashes from nickel in jewelry. (Source: Dermatology Times)
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Many “22K” chains contain lead/cadmium (cheap but dangerous).
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Result: Angry customers, returns, and lost trust.
📌 What Jewelers Tell Us:
“Customers blame ‘allergies’—but it’s really cheap metals causing it.”
The Easy Fix (That Makes You Money)
“3 Ways to Turn Safety into Profit”
1. Charge More for ‘Safe Gold’
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Example: Add a ₹500-1,000 premium per piece for:
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“Nickel-Free Guarantee”
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“Kid-Safe Jewelry” (No lead/cadmium)
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Why it works: Parents/wedding buyers pay extra for safety.
2. Stop Returns Before They Happen
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Simple Script:
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“Madam, does your skin react to jewelry? Try our hypoallergenic collection.”
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Result: Fewer returns, happier customers.
3. Become the ‘Go-To’ for Allergy Sufferers
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Free Trick: Offer free skin tests with a small magnet (nickel sticks to it).
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Upsell: “Our XRF-tested gold won’t cause rashes.”
How to Talk About Toxins (Without Losing Sales)
“Do’s & Don’ts”
| Do Say | Avoid Saying |
|---|---|
| “Our gold is EU-safe.” | “Other jewelers sell poison.” |
| “Perfect for sensitive skin.” | “Nickel causes cancer.” |
| “We test every piece.” | “Cheap jewelry harms you.” |
Pro Tip:
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Train staff to say: “We test for metals that cause allergies—so you wear gold with peace of mind.”
How Maxsell Jewellery testing machine Makes It Easy
“Your 3-Step Starter Plan”
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Install an Maxsell XRF Gold tester (Starts from ₹10L).
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Test bestsellers first (chains, rings).
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Add a ‘Safe Gold’ tag (+₹500/gram).
📌 Real Example:
*A Lucknow jeweler made ₹1.2L extra/month just by tagging “Cadmium-Free” on mangalsutras.*
Why Maxsell Is the Silent Partner Behind Top Jewelers
What Sets Aurum 5 Pro Apart?
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5G Gold Ready: Detects new adulterants like rhenium & gallium.
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BIS-Aligned: Pre-loaded with ISI 1417 standards.
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Speed = Profit: In-house testing helps in Faster and on the spot Proof to the customer.
“What’s Stopping You?”
Myth vs. Truth
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Myth: “Customers won’t pay more.”
Truth: They pay 10% more for baby-safe jewelry. -
Myth: “Testing takes too long.”
Truth: XRF checks 1 piece in 40 seconds.
